THE TREE OF WELLBEING
AND BEAUTY

A TREE WITH DEEP ROOTS

8 years of studies and researches
over 20 engineers and researchers involved
hundreds of efficacy and tolerability tests performed at university institutes and clinics

Planta Pura: a line of completely natural cosmetics made of non-chemically treated “virgin” plants, which haven’t been modified by any kind of biotechnological processing.

Planta Pura is the result of an intense collaboration between one of the leading Italian pharmaceutical companies in dermatology (Valetudo), and a Swiss advanced botanical research institute (Histolab in Geneva).